Social Media Marketing & Advertising

📍 1. Introduction to Social Media Platforms

Facebook, Instagram, YouTube, LinkedIn, Twitter & more

Difference between personal, creator & business accounts

Understanding platform algorithms & user behaviour

Social media job roles & career scope

Student outcome: Platforms ka purpose, audience & growth system samajh jayega.

📍 2. Content Strategy & Planning

What type of content works? (educational, entertaining, engaging)

Monthly content calendar banana

Hashtag strategy & brand voice

Post frequency & timing optimization

Student outcome: Brand ke liye viral & goal-oriented content plan banana aa jayega.

📍 3. Canva Designing & Creative Editing

Social media post, reels thumbnail, cover banners

Font, color psychology & branding guidelines

Templates ka use + custom brand templates creation

Carousel design, ad creatives, story creatives

Student outcome: Professional graphics & brand-style content design kar payega.

📍 4. Reel Editing (Mobile + CapCut / VN)

Shot planning & trending audio use

Hooks, transitions, subtitles, effects

Viral reel formats (UGC, talking video, b-roll)

Export settings for higher reach

Student outcome: High-engagement reels professionally edit karna aa jayega.

📍 5. Facebook Ads (Meta Ads Manager)

Ad manager interface & campaign structure

Campaign objective selection

Creative + copywriting formula for ads

Budget planning & bidding strategies

Student outcome: Meta ads confidently create & manage kar payega.

📍 6. Campaign Setup

Brand awareness, traffic, lead gen campaigns

A/B testing creatives and audiences

Ad copy, headlines, creatives, CTA setup

Student outcome: Complete ad campaigns structure & launch karne ka process aayega.

📍 7. Audience Targeting

Custom & saved audiences

Interest, behavior & demographic targeting

Lookalike audiences setup

Competitor audience research

Student outcome: Right audience choose karke high-quality results generate kar payega.

📍 8. Pixel Installation

Facebook Pixel setup

Website event tracking (Add to cart, lead, purchase)

Conversion tracking via Events Manager

Student outcome: Business website ko ads ke sath integrate kar paayega.

📍 9. Retargeting Campaigns

Warm audience strategy

Website visitors, engaged audience retargeting

Retargeting ads script & creative ideas

Student outcome: Lost leads ko convert karna & remarketing system build karna aa jayega.

📍 10. Instagram Growth Strategy

Organic growth hacks

Stories strategy, highlights setup

Engagement boosting techniques

Collabs & hashtag methods

Student outcome: Instagram page organic grow karna & followers ko leads me convert karna.

📍 11. Influencer Marketing

Influencer selection & verification

Negotiation & collaboration planning

UGC content strategy

Influencer campaign reporting

Student outcome: Influencers ke sath professional partnerships plan kar payega.

📍 12. Social Media Reporting

Monthly performance reports

KPIs to measure (reach, engagement, CTR, CPL, ROAS etc.)

Tools use: Meta insights, Creator Studio, Analytics tools

Client reporting format & presentation

Student outcome: Data analyze karke client ko report & growth plan de paayega.

🎓 After Course – Student Skills

✅ Branding & content planning
✅ Ads setup & lead generation
✅ Reels & creative designing
✅ Reporting & analytics
✅ Client/project handling
✅ Influencer marketing strategy

Student job ready + freelancing ready hoga.