Conversion Tracking & Reporting 

📊 Master the science of measuring marketing success through data-driven tracking and insightful reporting.

Digital marketing success is built on accurate tracking and smart reporting. This course equips you with the technical and analytical skills to monitor campaign performance, measure conversions, and present data in ways that drive better decision-making.

You’ll learn to implement tracking systems, understand user journeys, and convert raw numbers into actionable marketing insights. Through live tools and hands-on practice, you’ll develop a sharp analytical mindset — essential for every digital marketing professional.

🧠 What You Will Learn

✅ Conversion Tracking Fundamentals
Understand what conversions mean, why they matter, and how to track them across platforms.

✅ Tracking Pixels & Tags Setup
Learn how to install and manage pixels using tools like Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.

✅ Google Analytics & Goal Tracking
Set up event-based goals, e-commerce tracking, and monitor performance through GA dashboards.

✅ UTM Parameters & Link Tracking
Discover how to tag URLs properly to track campaign sources, mediums, and performance.

✅ Custom Dashboards & Reports
Learn how to create easy-to-understand marketing reports that highlight KPIs, ROI, and key trends.

✅ Data Interpretation & Insights
Translate campaign data into actionable strategies for optimization and better conversions.

📌 Focus on hands-on setup, live dashboard creation, and interpreting real campaign metrics.

🎯 Outcome After This Course

By the end of this course, you will:
✨ Set up accurate conversion tracking across multiple platforms
✨ Confidently use Google Analytics and Tag Manager
✨ Build and automate insightful marketing reports
✨ Understand how to measure ROI and optimize campaigns
✨ Present data-driven insights that enhance decision-making

You’ll walk away as a data-smart marketer — capable of transforming numbers into strategies that drive growth.

💼 Who Should Join?

This course is perfect for:
✔ Digital marketers & PPC professionals
✔ Marketing analysts & strategists
✔ Entrepreneurs running ad campaigns
✔ Freelancers managing client reporting

🧾 Certification + Career Support

🏅 Certificate of Completion
📊 Practical tracking & reporting projects
💼 Analytics dashboard creation support