On-Page & Off-Page SEO Optimization

🚀 Master Practical SEO Skills to Rank Any Website

This module is designed to make you industry-ready in real SEO execution. You’ll learn how to optimize websites properly, build authority with ethical link-building, and follow a professional SEO workflow used by top agencies.

Whether you’re aiming for a digital marketing career or want to grow your own projects — this training gives you hands-on ranking skills.

🧠 What You Will Learn

✅ On-Page SEO (Website Optimization)

Learn to optimize website elements to improve ranking, traffic, and user experience.

Professional keyword placement & content structuring

Meta titles & descriptions that rank & get clicks

Heading structure (H1–H6) & content hierarchy

URL optimization & website architecture

Internal linking strategy for SEO power flow

Image SEO (alt text, compression, naming rules)

Schema markup basics for rich results

Website speed & UX optimization guidelines

You will learn how to turn a normal webpage into a fully-optimized ranking page.

✅ Off-Page SEO (Authority & Backlinks)

Build strong website authority with ethical and high-quality link-building methods.

What makes a quality backlink

White-hat link building strategies

Guest posting & blogger outreach

Business citations & local SEO submissions

PR-based link building basics

Social signals & branded backlinks

Link audit & toxic link removal concepts

You will learn how professional SEO experts build authority, not spam links.

✅ Content + Keyword Execution Flow

Follow a proven professional SEO content pipeline:

Keyword mapping to pages

Topic clustering & content calendar

SEO content optimization checklist

Real-time tool usage (Google + premium tools demo)

🎯 Outcome — What You’ll Be Able to Do

By the end of this module, you will:

✅ Optimize websites to rank on search engines
✅ Execute effective link-building strategies
✅ Create SEO-friendly content structures
✅ Improve page speed & search visibility
✅ Handle real client and agency SEO tasks

You will be ready to run SEO campaigns independently or work as an SEO executive in digital agencies