Digital Branding & Strategy

📍 1. Brand Foundation

Branding vs Marketing vs Advertising

Importance of brand building in digital era

Understanding brand perception & positioning

Outcome: Students ko pata chalega brand base kitna important hota hai.

📍 2. Mission / Vision / Persona

How to define mission & vision statement

Creating brand personality & brand story

Emotional brand positioning

Outcome: Students branding ke core values build karna sikhenge.

📍 3. ICP & Customer Journey

Ideal Customer Profile (ICP) creation

Customer segmentation & psychology

Awareness → Interest → Consideration → Purchase → Loyalty path

Outcome: Kis audience ke liye brand build ho raha hai — deep clarity milegi.

📍 4. Brand Identity Basics

Logo, colors, typography, icon style

Brand kit creation

Design consistency & brand recall

Outcome: Brand look & feel professionally define kar paayenge.

📍 5. Tone of Voice

Defining brand tone (friendly / luxury / educational / authoritative)

Style guide creation for language

Do’s & Don’ts for communication

Outcome: Har channel par consistent brand tone maintain karna aa jayega.

📍 6. Messaging Framework

Value proposition & elevator pitch

Taglines, brand messaging templates

Transforming brand values into clear communication

Outcome: Perfect brand messaging ready karna & copywriting alignment.

📍 7. Content Strategy

Content pillars & storytelling

Organic brand building & authority creation

Long-form + short-form content approach

Monthly content calendar planning

Outcome: Brand ka sustainable content system plan karna.

📍 8. Social Media Branding

Setting brand tone visually & verbally

Profile optimization & highlight branding

Building audience trust & community engagement

Outcome: Strong social media brand presence design karna.

📍 9. Video + Visual Brand Identity

Brand-style video planning & design

Templates, editing style & theme creation

Color psychology, fonts, aesthetics

Outcome: Consistent & premium brand visual identity develop karna.

📍 10. Brand Reputation Management

Managing online reviews & reputation

Handling negative comments & feedback

Building trust through testimonials & PR

Outcome: Brand credibility protect & grow karna.

📍 11. PR Strategy Basics

What is PR & digital PR

Press releases, news features, earned media

Collaboration strategy

Outcome: Brand ko media exposure dene ke basics samajh aayenge.

📍 12. Influencer Strategy

Finding & selecting right influencers

Collaboration planning & contract basics

UGC strategy & influencer campaigns

Outcome: Influencers ke through brand awareness build karna.

📍 13. Case Studies & Brand Breakdown

Famous brands ki real-world strategy analysis

D2C, luxury & startup brands breakdown

Understanding what makes brands succeed

Outcome: Students learn strategy by real examples — implement karna easy.

🎓 After This Course, Students Can

✅ Build brand strategy from scratch
✅ Create brand identity & messaging
✅ Plan complete social + content strategy
✅ Work with influencers & PR partners
✅ Build online presence & reputation
✅ Support agency, startup, or personal brand projects

Ideal for:
Aspiring Marketers • Brand Managers • Social Media Managers • Entrepreneurs