Performance Marketing Essentials

📍 1. Introduction to Performance Marketing

What is performance marketing & how it’s different from digital marketing

ROI, CPA, CPL, ROAS — key metrics explanation

Paid media platforms overview (Google, Meta, YouTube, Affiliate, Display)

How performance campaigns drive sales & leads

Outcome: Students ko clear samajh aa jayega ki performance marketing ka real business impact kya hota hai.

📍 2. Google Ads Advanced

Deep understanding of Search, Display, Video campaigns

Keyword match types, bidding strategies & quality score

Budget planning & campaign structuring

Creating high-converting ad copies & extensions

Outcome: Professional level Google Ad campaigns setup & manage karna aa jayega.

📍 3. Conversion Setup (GTM + GA4)

Google Tag Manager basics & installation

GA4 property setup & event tracking

Tracking forms, calls, WhatsApp clicks, purchase events

Custom trigger & tag creation

Outcome: Students real-world conversion tracking setup kar sakenge.

📍 4. Analytics Integration

Connecting website, ads & analytics tools

Reading GA4 reports (user journey, funnel, traffic quality)

Attribution models & campaign performance analysis

Outcome: Campaign data interpret karke results improve karna aa jayega.

📍 5. Search, Display & Shopping Campaigns

Search ads with high-intent keywords

Display remarketing banners

Google Shopping ads setup (for ecommerce)

Merchant center setup & product feed optimization

Outcome: Ecom + lead campaigns professionally run kar payega.

📍 6. Meta Ads Advanced

Advanced ad campaign structure

Custom audiences, lookalike audiences

Conversion, retargeting, lead campaigns

Advanced ad creatives & human psychology targeting

Outcome: Facebook/Instagram ads ko profit-focused approach se run kar payega.

📍 7. Landing Page Optimization

High-converting landing page structure

Copywriting framework (hook → value → proof → CTA)

CTA placement, forms, trust elements

Heatmap analysis & UX improvement

Outcome: Landing pages optimized for maximum leads & conversions.

📍 8. Funnel Strategy

Awareness → Consideration → Conversion → Retention funnel

Lead nurturing system

Customer journey planning

Lead scoring & CRM pipeline basics

Outcome: Students business ke liye conversion-focused funnel design kar payega.

📍 9. A/B Testing

What to test: creatives, audiences, ad copies, landing pages

Experiment setup & performance comparison

How to pick the winning ad strategy

Outcome: Performance improvement skills develop hogi — marketer → optimizer mindset!

📍 10. Remarketing & Retention Funnels

Website visitors retargeting

Engaged audience retargeting

WhatsApp nurturing

Sales recovery funnels (cart abandonment, warm leads follow-up)

Outcome: Leads ko convert karna & lost audience ko dubara bring-back kar paayega.

📍 11. Lead Automation (Zapier / WhatsApp Tools)

Zapier workflows for auto-lead transfer

WhatsApp cloud API basics

Auto-reply & lead nurturing automation

CRM integration (HubSpot / Zoho etc.)

Outcome: Manual work reduce karna, automated lead management system setup kar paayega.

🎓 After Completing This Course, Students Will

✅ Run profitable paid ad campaigns
✅ Track & improve conversions
✅ Build funnels & automation systems
✅ Manage real-business lead generation
✅ Get agency-level performance marketing skills

Perfect for:
Students • Freelancers • Marketing executives • Agency owners • Business owners